Now, it is not uncommon for you to actually compete when it comes to labels. In truth, before you actually send your designs to the label printer, you should be acutely aware that your labels should have the right stuff to outperform the competition in the market. If you did not actually think about this though, then let me help you out. Here are a few tips that should let you easily outperform your label rivals in your market.
1. Use a more unique label shape or size.
Common type label shapes, sizes and templates is something to avoid if you want to outperform rivals. The truth is, the more you conform to those standard label templates, the more you will look similar to your competitors. That is why you should strive to use more unique label shapes, sizes and overall templates. The more different the overall setup your labels have, the more it can stand out against those others.
2. Improve your paper materials, one up over the competition.
Now, a must for outperforming competitors in your labels is to improve its paper materials. In fact, it must actually be always a match or if possible always surpass what your competition is using.
Better paper materials helps increase the quality look of color labels. More expensive looking high quality labels will typically perform better and get read/trusted faster. That is why you will want improved paper materials, something that is a “one up” against the competition.
3. Add specialized inks to make the label extra visible.
Here is a special trick that you might want to try out. To increase the performance of your color label against rivals, you can add specialized inks to make the label extra visible. Inks are not just your typical full color materials made up of 4 main colors (Cyan Magenta Yellow Black).
Today, there are specialist inks such as metallic silver or gold inks and of course those super glossy color inks. These special inks add a gleam to your labels that make them look impressive and of course more visible. Use these effectively in text and logo elements to help make your full color labels distinct and of course more competitive with others.
4. Add something that is distinct among the rest.
Of course, you cannot have a color label that is “high performance” if you do not have that something distinctive. Originality and distinction will pave the way for you to outperform other labels in your market. So you should strive to have that one singular element that will mark your label as its own memorable design. It can be a special tag line, a new logo or even holes or embossing. As long as its creative and tasteful try it out, so that you can beat your rivals with something uniquely yours.
5. Remember to actually relate to your market.
Lastly, do not forget to actually relate to your market or your readers more specifically. Labels are meant for target readers of course and you should always make sure that the design and text content all correspond to appeal effectively to them. The more you can attract them to read your labels wholly, the better.
Keep in mind though that these tricks apply to typical rivals that are on your level. If you are faced with big business or even multi-national companies, you might want to use more unorthodox and more original strategies that improve upon these techniques to get your labels performing better. As long as you keep being creative and innovative though, you should be able to beat and outperform any kind of full color label.